A A M E R
Aamer
Graduation project 21'
// Sponsor brand - JAYPORE.COM //
‘Aamer’ recites it’s own tale through intricate motifs from the Amer fort of Jaipur. This cushion collection is an epitome of everyday luxury living. A mixture of varieties of surface techniques ,the real essence of the collection is the beautiful hand block printing.
The whole collection consists of 13 cushions of variety of sizes and surface techniques to create a visual balance
Design process
All departments work closely and in sync for the design process, which includes activities like forecasting, range planning,
sampling etc. The design team plays an integral part in
communicating between the various people in the organization. It works along with the merchandisers to come up with the best
designs. The have a great deal of knowledge about the market trends, price points etc.
Strategizing
It includes- Setting up of themes, planning the ranges, color
stories etc. Targets are set to achieve the best results within
specific time period.
‘‘Mujhse pehli si mohobbat
Mere mehboob na maang’’
Inspiration
Research
This phase usually entails taking into account competitors, market trends, product/service differentiators, the history of the brand, and the future of it as well. The research could be based on a lot of factors- price points, its customer/consumer, the
direction in which the brand has decided to work and the
setting of the color palette.
Forcast
Forecasting and trend-analysis is done for the season by also keeping in mind the aesthetic of the brand. It is used to
forecast market trends, sales growth, inventory levels and
interest rates.
-The grandeur of Amer fort, Jaipur
-Rajasthani butis {Vibrant foliages and bright flowers
-Motifs on jaal layouts
-Engineered motif layouts
Mood
-A very fresh feel to Rajasthan royalty
-casual outdoor or indoor living set up.
-Aamer takes you to the world of fun and yet regal bunch of foliages and motifs.
-Everyday luxury living
Essence of the collection
‘Aamer’ recites it’s own tale through intricate motifs from the Amer fort of Jaipur. This cushion collection is an epitome of everyday luxury living. A mixture of varieties of surface techniques ,the real essence of the collection is the beautiful hand block printing.
The whole collection consists of 13 cushions of variety of sizes and surface techniques to create a visual balance
Colours
Two color themes proposed by me
- A young and vibrant set of colors with neon hues
-A rather mature approach to the colors with a bunch of earthy and indigo tones.
Phool
// C O L O R 1 //
A bunch of motifs and smaller butis picked out from the vendor’s which would go with out theme and digitally scanned in the desired colors
Jaal
// C O L O R 1 //
To fill the borders and backgrounds on which the
motifs can be placed
Phool
// C O L O R 2 //
A bunch of motifs and smaller butis picked out from the vendor’s which would go with out theme and digitally scanned in the desired colours.
Jaal
// C O L O R 2 //
To fill the borders and backgrounds on which the motifs can be placed
The sampling process
Digital layouts
// F I N A L I S E D C O L O R - 2 //
Imagining the collection with surface techniques and unconventional enggineered layouts through digital motif placements.
