SAUNDH INDIA
Tu Jhoom | Spring summer 22'
Saundh India
// Textile designer - Womens ethnicwear //
'Tu Jhoom' is a womenswear everyday luxury digitally printed collection rooted from the Konyak tribes of Nagaland.
Using fluid silhouettes, bold colors and even bolder artwork compositions to curate one of a kind print pieces paying homage to the last of the head hunters of the country.
Away is a travel capsule done under Tu Jhoom consisting stylised sarees and everyday ethnic pieces for the women of India.
Design process
After deeply studying the tribe, and the core team visiting Ziro valley & the Hornbill festival in Nagaland. We had sufficient insight on how the tales of these tribe's heroic persuits can move mountains. We converted those stories into kitch inspired prints using the flora and fauna of the region and incoperated the signature vibrant 3 colors of the Konyak tribe - Red,yellow & blue.
Using the prints as the canvas, we played with fluid fabics such as georgette and tissue and blended them into dramatic sleeves, flowing flared bottoms and layered silhouettes.
The embellishments were copper lace and the beadwork inspired by the utensils & vast acessories that they dorn as part of their culture.
Ham jiman jekho sho, kah jiman ma kho tho
“Careless walk stumbles the feet, careless tongue ruins the body”
Inspiration
Inspired by the last surviving headhunters of the country - The Konyaks
The inspiration for Tu Jhoom comes from
- The textiles and crisp weaves of the tribe
- The vibrant beads and accesories
- And ofc ! The fierce, unapologetic gumption of these group of people
Scroll down to explore the collection !
